Monday, 30 April 2018

Choosing the best Paid per Click agency for your website

PPC is one of the most effective methods to enable websites to receive targeted traffic. It is very important to select the best PPC company. After paying a heavy amount to the PPC company many businesses find that they are not getting the desired results. How to ensure that the PPC Philadelphia company that one has selected has the best PPC professionals who will really deliver the results.

Avoid long-term contract

The reliable PPC services Philadelphia do not insist for long contracts. One should opt for agreements for maximum one month and if everything goes on well, the contract can be renewed at the end of each month. The businesses should not get locked into long-term contracts because if the PPC company fails to deliver the results, the client company has to opt for termination of the contract for which the PPC company will demand for termination charges.

Ensure transparency in the deal

The PPC company must ensure that there is proper as well as regular communication. They should provide period updates to the client as per their expectation. The client company should have easy access to the PPC account and must be in a position to control the expenses. When there is lack of transparency the PPC company will be suspected as hiding something. In case the client company feels that there is lack of transparency, they should search for another PPC company that ensures transparency.

Avoid the company which makes false claims

The true and reliable PPC Philadelphia company will never guarantee results. If a PPC company claims that it is capable of producing specific results, it is advisable not to hire the service of that company. The reliable and truly professional PPC company will guarantee regular reporting, proper communication and access to the accounts by the client company. The professional PPC services Philadelphia will strive to build long-term business relationships and will take all possible steps to deliver the results.
Say “no” to outsourcing

The company that offers PPC service to the client should not be allowed to outsource another company. In the case of outsourced account, there will be no direct communication between the client company and the actual PPC company and the company which has entered into the contract with the client company will be just a middle-man only. This cannot constitute a healthy system and hence the client company should see to it that the PPC service is neither outsourced nor contracted to another agency.

PPC company must have good knowledge of the industry

It is very important for the client company to enter into a contract with an experienced PPC company only which is capable of increasing the ROI over time. The PPC company should be able to understand the business as well as the industry in order to develop a strategy that can bring the results. The PPC company should make continued efforts to improve the quality of their service.

Friday, 19 January 2018

Sharing Your Culture – How to Activate Your Employee Advocates

Employee advocacy is no longer a new concept to the business world. It is used by social media savvy companies to get the message to the right audience through employee advocates. In your advocacy marketing campaign, your employees are your best assets.
It’s well documented that employee advocates can reach 10 times more audience that your brand’s audience. Besides, they can increase your brand engagement on social media eightfold. So, how can an employer use employee advocates to reach quality recruits?
Why Do You Need to Activate Your Employee Advocates?
Employee advocacy is hinged on the fact that 92% of people trust content or opinion of their peers (employees, friends, family or colleagues) more than if a brand shared the same content. By encouraging employees to become social media brand advocates, you will be able to engage and share your compelling internal culture with potential candidates.
In other words, social media advocacy enables your employees to help evangelize your brand and culture while improving their own personal and professional development. In a way, employee advocates can do wonders for your social media recruitment campaigns.
How to Activate Your Employee Advocates?
Generate Winning Content
Social media advocacy isn’t going to be impactful if you do not have a compelling content. You will have to come up with something that resonates with your target talents. Things like the resume, interview, and career tips should come top of your mind. With such content, employee advocates will have no problem wowing their social media connections.
Encourage Sharing of Workplace Culture
Employee advocates should be able to tell the behind-the-scenes story of their workplace. What they share should highlight how fun, engaging, and fruitful is like to work in your company. It’ll make your social media recruitment effortlessly easy.
Encourage Audience Segmentation
With audience segmentation and social media advocacy, you will be able to provide tailored content to your target audience. The more your employee advocates shares, the more trust, and credibility they will build with potential recruits.
That’s right; with an augmented reach, employee advocates will share content that will seem more “valuable” and “trustworthy.” It is through this increased reach that social advocacy can generate more social clicks and more engagements. Besides, sharing your culture on social media paints your company in a good light.
The bottom line is that social media advocacy and employee advocates help your brand build trust and rapport with present and potential recruits.